Nudgify
SaaS platform for CRO using Social Proof and FOMO notifications
Project Scope
User Research
UX and UI Design
Strategy & Branding
Product Management
Audience
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Nudgify is a SaaS platform that helps increase sales and sign ups with Social Proof and FOMO Nudges powered by real-time data.
It all started as a small Shopify plugin, where we saw the potential of a full-fledged SaaS application. Our Shopify plugin saw a huge growth within 3 months of launch which led us to form a team of a Product designer, 4 developers and a copywriter to build our first MVP.
Conclusion
Nudgify was a refreshing and modern startup to work for. Using consumer psychology and behavioural science to innovate within the industry had been a reqarding experience. Moreover, this project gave me the opportunity to research and study many other SaaS platforms and master the skill of designing platforms that works.
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